40M Installs, $24M Revenue: Squad Busters Dominates First Month

Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations

Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. The game saw significant traction in the US, followed by Indonesia, Brazil, Turkey, and South Korea.

However, these figures pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million during its initial launch period in 2016. Furthermore, Squad Busters' install rate has significantly declined since its peak of 30 million in the first week, falling below five million by the end of the month. Spending has also been consistently lower than projected since launch.

Supercell Fatigue?

The performance of Squad Busters raises questions about potential Supercell fatigue within the mobile gaming market. The game, while well-received, occupies a similar niche to Supercell's existing titles. This, coupled with the comparatively lower performance compared to other recent releases like Honkai Star Rail ($190 million in its first month), suggests a possible saturation point.

While Squad Busters' future performance remains to be seen, its initial numbers indicate a less-than-stellar debut for Supercell. For a broader perspective on the current mobile gaming landscape, explore our list of the best and most anticipated mobile games of 2024.