Mojang Rejects Generative AI for Minecraft, Emphasizes Creativity

Mojang, the creative force behind *Minecraft*, has made it clear: generative artificial intelligence will not be part of its development strategy. As AI becomes increasingly embedded in game development—from Activision's use of generative AI for art assets in *Call of Duty: Black Ops 6* to Microsoft’s experimental Muse AI for generating game ideas—Mojang remains steadfast in its commitment to human-driven creativity.

According to Agnes Larsson, game director of *Minecraft Vanilla*, the soul of *Minecraft* lies in its organic, human-made origins—a key reason why the game has sold over 300 million copies and remains the best-selling video game in history. “Here for us, just like Minecraft is about creativity and creating,” she explained during a recent event covered by IGN. “I think it's important that it makes us feel happy to create as humans. That's a purpose—it makes life look beautiful. So for us, we really want it to be our teams that make our games.”

This philosophy was further reinforced by Ingela Garneij, executive producer of *Minecraft Vanilla*. She emphasized how uniquely human collaboration fuels the game’s ongoing evolution: “For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even tried having remote teams build things for us, which never worked because you have to be here, working together face-to-face.”

She continued, “Creativity is something you need to experience in person, as a human, to truly understand the values, principles, ecosystem, and lore. It's such a massive universe—*Minecraft* is like a planet. It's massive.”

Despite being over 16 years old, *Minecraft* continues to thrive under Mojang’s long-term vision. The upcoming [ttpp]Vibrant Visuals graphics update promises to bring fresh visual enhancements to the blocky world, while the studio also confirms no plans to transition the game to a free-to-play model or to develop a sequel titled *Minecraft 2*. Instead, Mojang remains focused on enriching the original experience that players have come to love.

As revealed at Minecraft Live 2025, there’s plenty more to come from the beloved sandbox phenomenon. But one thing is certain: Mojang isn’t going anywhere, and neither is its human-first approach to creation—even if that means keeping generative AI out of the Nether entirely.