WoW Subscription Price Increases in Specific Region

Author : Camila Feb 04,2025

WoW Subscription Price Increases in Specific Region

World of Warcraft Price Hikes for Australian and New Zealand Players

Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects various services including subscriptions and in-game purchases.

Players currently subscribed on February 6th will retain their existing rates for a grace period of up to six months. This isn't the first price revision for WoW; Blizzard has historically adjusted pricing in various regions to reflect economic shifts. However, the US subscription price has remained unchanged at $14.99 since 2004.

The price increases for Australia and New Zealand are detailed below:

New World of Warcraft Pricing (AUD & NZD - Effective February 7th)

Service Australian Dollar (AUD) New Zealand Dollar (NZD)
12-Month Recurring Subscription $249.00 $280.68
6-Month Recurring Subscription $124.50 $140.34
3-Month Recurring Subscription $67.05 $75.57
1-Month Recurring Subscription $23.95 $26.99
WoW Token $32.00 $36.00
Blizzard Balance (WoW Token Redeem) $24.00 $27.00
Name Change $16.00 $18.00
Race Change $40.00 $45.00
Character Transfer $40.00 $45.00
Faction Change $48.00 $54.00
Pets $16.00 $18.00
Mounts $40.00 $45.00
Guild Transfer & Faction Change $56.00 $63.00
Guild Name Change $32.00 $36.00
Character Boost $96.00 $108.00

While current exchange rates might temporarily align the new AUD/NZD prices with the USD rate, the fluctuating currency values remain a factor. Player reaction has been mixed, with some expressing criticism while others see it as a short-term alignment with US pricing. Blizzard emphasizes that the decision wasn't taken lightly and acknowledges the impact on its player base. The long-term consequences of this price adjustment remain to be seen.