Coach Enters the Metaverse: Debuts on Roblox's Fashion Famous 2 and Klossette

New York's iconic Coach brand is teaming up with Roblox experiences Fashion Famous 2 and Fashion Klossette for their "Find Your Courage" campaign, launching July 19th. This collaboration introduces exclusive in-game items and themed environments.

Players can explore new areas reflecting Coach's Floral and Summer Worlds. Fashion Klossette features a daisy-filled design space, while Fashion Famous 2 boasts a New York subway-inspired stage amidst pink fields.

The collaboration offers both free and purchasable Coach items, including pieces from the 2024 Spring Collection, to enhance the fashion show gameplay.

Bridging the Gap Between Virtual and Real Fashion

Partnering with Roblox might seem unconventional for a high-fashion brand, but it's a strategic move. Roblox serves as a virtual wardrobe for many players, particularly Gen Z, with 84% reportedly stating their avatar's style impacts their real-world choices (according to Roblox's research).

This collaboration underscores Roblox's growing importance as a promotional platform, reaching audiences across various sectors, from entertainment to high fashion. If Roblox isn't your style, check out our lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.