WoW Train with Blizzard Heroes Debuts in China

Author : Carter Apr 14,2025

NetEase has kicked off the Lunar New Year celebrations in China with a spectacular promotional campaign for World of Warcraft, featuring a uniquely themed train. This eye-catching train, adorned with the iconic World of Warcraft logo on its exterior, is a mobile showcase of the franchise's beloved characters and promotional materials inside. The launch event was a grand affair, attended by models dressed as famous characters from the Blizzard universe, who also handed out memorable gifts to the first passengers. The event was captured in several photos and videos, showcasing the excitement and engagement of the attendees.

WoW trainImage: netease.com

World of Warcraft trainImage: netease.com

In addition to the promotional campaign, World of Warcraft's Patch 11.1 has brought significant enhancements to the game's raid experience, making them more engaging and rewarding. The patch introduces a new raid, The Liberation of Lorenhall, along with a revamped rewards system and the innovative Gallagio Loyalty progression system. Players participating in The Liberation of Lorenhall raid can look forward to special perks through the Gallagio Loyalty system, including powerful damage and healing buffs, access to in-game facilities like auctions and crafting tables, and the ability to consume food more quickly. Among the special rewards are free Augment Runes and unique skills such as building portals or skipping certain raid stages, adding a new layer of strategy and excitement to the gameplay.