Netflix's 'Squid Game' Expansion: Fresh Characters, Events Coming

Squid Game: Unleashed is celebrating Season Two with a wave of fresh content! Get ready for new characters, a brand-new map, and exciting challenges. Plus, exclusive rewards await those who watch the new episodes!

Netflix's surprise holiday release of Squid Game: Unleashed, a free-to-play battle royale game based on the hit Korean drama, was a bold move. Now, they're doubling down, incentivizing both subscribers and non-subscribers with in-game rewards tied to watching Season Two!

What's in store for existing players? Starting January 3rd, a new map inspired by the Season Two mini-game, "Mingle," drops. Three new playable characters—Geum-Ja, Yong-Sik, and rapper Thanos—will also debut throughout January.

Geum-Ja and Thanos each have special in-game events on January 3rd and 9th respectively, offering unique unlock opportunities. And for those watching Season Two, there's more! Watching episodes earns in-game Cash and Wild Tokens. Watching up to seven episodes unlocks the exclusive "Binni Binge-Watcher" outfit!

Here's the January content roadmap for Squid Game: Unleashed:

• January 3rd: The Mingle map launches alongside Geum-Ja. The "Dalgona Mash Up Collection Event" begins, challenging players to complete Mingle-inspired mini-games and collect Dalgona tins (runs until January 9th).
• January 9th: Thanos enters the fray with his "Thanos’ Red Light Challenge" recruitment event. Eliminate players using knives to unlock him (runs until January 14th).
• January 16th: Yong-Sik, the final character in this wave, joins the game.

Squid Game: Unleashed could be a game-changer for Netflix's gaming ambitions. Offering free access was a bold strategy, but rewarding Netflix subscribers and encouraging viewership is a clever way to synergize the game with the show's success.