Kartrider Rush+ and Hyundai Announce Exciting New Collaboration

When it comes to showcasing a new vehicle, car manufacturers have numerous strategies at their disposal. They might opt for a high-profile advertising campaign or a celebrity endorsement. However, Hyundai has chosen a unique approach by partnering once again with KartRider Rush+ for an exciting new collaboration. Nexon's popular kart racing game will feature the return of Hyundai, this time introducing the Insteroid concept car as a kart. This innovative kart is designed by the Hyundai Motors Europe Design Center and is inspired by the INSTER, an electric SUV from Hyundai.

But the Insteroid isn't the only new addition to the game. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme. Moreover, a special event running until April 28th offers an enticing opportunity: by using a Boost Shard at least once in-game, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can then be exchanged for various items through the Starlight Treasure Hunt.

It's worth noting that the Insteroid isn't just a virtual kart; it's also a real-world concept car. While it's not slated for mass production anytime soon, its presence in the game serves as a powerful promotional tool for Hyundai. In my opinion, it's a much more stylish promotional move compared to the Cybertruck's appearance in Fortnite.

If this collaboration doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched in the past seven days.