Candy Crush partners with Pat McGrath for new beauty products

When discussing powerhouse mobile franchises, few can rival the iconic status of Candy Crush Saga. This game has not only captivated millions of players worldwide but has also secured its place in pop culture, thanks to significant corporate backing. Now, Candy Crush is expanding its reach into the beauty industry through an exciting collaboration with the renowned makeup firm, Pat McGrath.

This marks the first time Candy Crush has ventured into the world of cosmetics. Soon, fans will be able to adorn themselves with Candy Crush-themed lipsticks, glosses, nail polishes, and more, bringing the vibrant world of the game to life in a new way. However, the most dazzling aspect of this launch, set for February 27th, is the inclusion of a unique promotion. Three lucky customers will find a $10k diamond-encrusted Candy Crush-themed ring in their online orders, adding an element of surprise and luxury to the shopping experience.

**Diamonds are forever** This bold branding move harks back to a time before influencer partnerships dominated the marketing landscape. By simply including a diamond-encrusted ring in three random online orders, the campaign promises to create a buzz and drive engagement.

This development in gaming merchandise showcases how far the industry has come. Gone are the days when a simple t-shirt was the pinnacle of fan merchandise; now, we're seeing full-on diamond jewelry as part of the gaming experience.

Even if you're not a fan of Candy Crush Saga, there's no need to feel left out. For those yearning for a more traditional gaming challenge, consider diving into the retro, throwback platformer Jump King. Highly praised by Will Quick with a glowing gold-star review, it's an excellent way to test your platforming skills and enjoy a simpler gaming era.