Squid Game: Unleashed is free to play, for everyone, including non-Netflix members

Netflix's Squid Game: Unleashed is a free-to-play battle royale game, available to everyone – Netflix subscribers and non-subscribers alike! This surprising announcement, made at the Big Geoff's Game Awards, is a smart move by Netflix, potentially boosting the game's popularity ahead of its December 17th release. The best part? No ads or in-app purchases!

This decision, while seemingly obvious in retrospect, cleverly leverages Netflix's diverse media portfolio, particularly with Squid Game season two on the horizon. The game itself is a fast-paced, violent take on titles like Fall Guys and Stumble Guys, featuring minigames inspired by the hit Korean drama. Survival is key – the last player standing wins the grand prize.

Netflix's strategic announcement at a major awards show also helps deflect past criticism of the event's broader media focus. This clever marketing tactic successfully blends gaming and entertainment, showcasing Netflix's expanding reach and influence.