"Royal Kingdom Enlists LeBron James, Kevin Hart for Star-Studded Ad Campaign"

Author : Sadie May 12,2025

If you've spent any time on YouTube lately, chances are you've encountered advertisements for Dream Games' Royal Match. The adventures of King Robert, filled with thrilling near-death experiences, have significantly boosted the popularity of this match-three game. Now, its successor, Royal Kingdom, is taking a different approach with a star-studded celebrity advertising campaign.

While celebrity endorsements are not a new strategy, Dream Games is taking it to another level with their latest ads. From LeBron James showcasing his love for reading as a cover for playing Royal Kingdom, to Kevin Hart humorously enlisting an acting school to free up his time for gaming, the campaign covers a wide range of niches. This approach aims to attract players beyond the traditional match-three gaming audience.

Royal Kingdom follows in the footsteps of Royal Match, which was a massive success for Dream Games. The goal is clear: to replicate and possibly surpass the success of its predecessor by drawing in a broader player base.

Life could be a dreamAlthough Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they have been steadily making their mark in the mobile gaming industry. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which focused on a specific niche, Dream Games is casting a wider net with their celebrity endorsements.

From a business perspective, both Royal Kingdom and Royal Match are significant successes in Türkiye. Beyond business, the games' features, including wifi-free gameplay, have resonated well with players globally.

If Royal Kingdom doesn't quite challenge you enough, don't worry. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to test your skills, no matter your level of experience.