eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

Konami's acclaimed multi-platform football simulator, eFootball, welcomes a new brand ambassador: the rising star Lamine Yamal. This exciting partnership sees Yamal not only become the face of a marketing campaign, but also integrated directly into the game.

Yamal, a product of FC Barcelona's famed La Masia academy, is already making waves in the football world. His inclusion in eFootball as an Epic-level player alongside Big Time Neymar Jr. and Epic Takefusa Kubo solidifies his status as a player to watch. His in-game character uniquely features the Acceleration Burst skill, a reflection of his electrifying on-field dribbling style.

To celebrate Yamal's arrival, eFootball is launching a new Carnival Campaign. Players can earn free eFootball Coins and exclusive rewards, including a limited-edition carnival-themed uniform, simply by logging in.

This collaboration highlights eFootball's strategy to engage a younger audience by incorporating contemporary football culture and its brightest stars. This move positions eFootball to compete more effectively with established rivals in the sports simulation market.

For more options in the world of sports simulation games, check out our lists of the top 25 best football games for iOS and Android!