Demi Lovato Champions Sustainability in PlanetPlay's Green Drive

Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing star power to mobile gaming for environmental good. The singer and actress will appear in numerous popular mobile games, including Subway Surfers and Peridot.

PlanetPlay, known for its environmental campaigns featuring celebrities like David Hasselhoff and J Balvin, continues its commitment to sustainability. This latest initiative features Lovato in a significant role, not just as an advertiser, but as an in-game presence.

Lovato-themed avatars will be available in several top mobile games, such as Subway Surfers, Peridot, Avakin Life, and Top Drives. All proceeds from these in-game items will directly support environmental projects.

PlanetPlay's well-planned approach distinguishes this campaign. Unlike many celebrity-driven initiatives, Make Green Tuesday Moves (MGTM) boasts broad reach across multiple games, suggesting a significant potential impact on environmental causes. This offers a triple win: benefiting the environment, engaging Lovato's fans, and providing a boost for game developers.

For Lovato fans, this is a compelling reason to explore some of these top mobile titles. To discover more excellent mobile games, check out our list of the best mobile games of 2024 (so far).