Candy Crush Solitaire is coming to alternative app stores in partnership between King and Flexion

King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores

King is taking a significant leap with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple app stores. This strategic move, facilitated by a partnership with Flexion, marks a substantial investment in alternative app stores beyond the traditional Google Play and iOS App Store dominance.

The game will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This simultaneous release signifies a notable shift in King's approach, highlighting the growing importance of these alternative distribution channels.

The Significance of Alternative App Stores

King's immense popularity and financial success often overshadow their strategic decisions. Their decision to simultaneously launch on alternative stores suggests a recognition of their potential to reach a broader audience. This move indicates a growing trend among major gaming companies to seriously consider alternative app stores as viable distribution platforms, rather than an afterthought.

The inclusion of Huawei's AppGallery in this launch is particularly noteworthy. For those interested in learning more about Huawei's app store ecosystem, exploring their 2024 AppGallery awards provides valuable insight into successful app releases on the platform. This simultaneous launch by King underscores the increasing viability and attractiveness of alternative app stores for major game developers.