The Biggest Upcoming Sales Events of 2025

While Black Friday remains the king of sales, many other seasonal events have exploded in popularity. With retailers vying for your attention throughout 2025, finding great deals on tech, games, and more is easier than ever—even now! To help you maximize your savings, we've compiled a list of key sale dates to mark on your calendar.

1. Valentine's Day Sales (Now–February 14)

While not traditionally a shopping holiday, Valentine's Day sparks gift-giving, leading to early February discounts on potential presents. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and books. These sales often offer the year's best prices so far.

See the latest deals:

LEGO Botanicals Orchid: $49.99 (save 20%) $39.99 at Amazon

LEGO Icons Flower Bouquet: $59.99 (save 20%) $47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet: $59.99 at Amazon

LEGO Botanicals Wildflower Bouquet: $59.99 (save 20%) $47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day brings sales starting the week before the holiday. Expect discounts on mattresses, clothing, laptops, and PCs, along with potential sitewide sales from various retailers.

3. Tax Day Sales (April 15)

Tax Day, while not a holiday, often sees retailers offering discounts to capitalize on tax refunds. Look for deals on TVs, electronics, and LEGO sets.

4. Star Wars Day Sales (May 4)

May the 4th be with you...and your wallet! This day offers discounts on Star Wars merchandise, including LEGO sets, movies, games, and collectibles.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, Mother's Day features sales on gifts like flowers, jewelry, watches, and chocolates, with occasional broader discounts.

6. Memorial Day Sales (May 22–26)

Memorial Day, a three-day weekend, brings sales on mattresses, clothing, appliances, laptops, and furniture. Major online retailers also participate with broader discounts.

7. Dads and Grads Sales (June 1–15)

June combines graduation and Father's Day sales, resulting in discounts on large purchases like TVs, laptops, PCs, and furniture. A great time for electronics deals before summer.

8. 4th of July Sales (July 1–6)

Another three-day weekend, the 4th of July often offers significant discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, clothing, and sporting goods.

9. Prime Day (Mid-July)

Amazon Prime Day, a major sales event rivaling Black Friday, often sees participation from other retailers. Expect discounts on a wide range of products.

10. Labor Day Sales (August 25–September 1)

Labor Day, another three-day weekend, offers excellent deals on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear—a great pre-Black Friday shopping opportunity.

11. October Prime Day Sales (Mid-October)

Amazon's October Prime Day-like sale ("Prime Big Deal Days") offers significant discounts and is often matched by other retailers.

12. Black Friday Sales (November 1–30)

Black Friday is the ultimate sales event, with discounts across nearly every category and retailer throughout November. The best deals often occur around Thanksgiving and Black Friday itself.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, often extending into Cyber Week, offers online discounts similar to Black Friday, starting the Sunday of Black Friday weekend.

14. Green Monday Sales (December 8–23)

Green Monday, originating from eBay, represents the final push of holiday sales, often extending until Christmas Eve, with many retailers offering "last-minute" deals.

15. New Year's Sales (December 26–January 1)

Post-Christmas sales offer discounts on returned gifts and older models of electronics, making it a good time to find deals on TVs and monitors, especially with CES approaching.