e.l.f. Cosmetics and Skincare

Beauty for every eye, lip, and face. Join the squad to start earning rewards.

Sign up for Beauty Squad to unlock seasonal rewards and surprise drops all season long.

Welcome to the beauty-verse! Discover viral lip oils, effective skincare, and the best makeup for every eye, lip, and face in an amazing e.l.f. app experience.

Glow with confidence. This is your space to shop, share, and explore your Holy Grail products. You can also discover new favorites with features like Virtual Try-On, Shade Matching, and Shoppable Stories.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our free loyalty program offers multiple ways to earn points, redeemable for free products and exclusive rewards. Other Beauty Squad benefits include:

• Earn points wherever you shop by uploading receipts in the app.

• Redeem points for free products, discounts on future purchases, or gift cards from retailers like Chipotle, Target, Ulta, Amazon, Walmart, and more.

• Get early access to the latest drops and sales before anyone else.

• Enjoy a birthday gift and double points during your birthday month.

• Exclusive members-only content, including the Hot as e.l.f. chart and Squad Sign quiz.*

• Level up your tier for more exclusive perks, such as free shipping for Icon members.

GET MORE WITHOUT PAYING MORE.

Get instant access to weekly ads, gifts with purchase, and exclusive offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay updated with the latest arrivals and discover new go-to products.

FIND YOUR PERFECT SHADE WITH VIRTUAL TRY-ON.

Try on your favorite products virtually and find your ideal shade match.

SWIPE TO LIKE.

Swipe right on makeup you love using our beauty app. Discover clean beauty products with the “Swipe to Like” feature and build your wishlist.

GET INSTANT HELP WHILE SHOPPING IN STORE.

Use the barcode scanner at retailers to try on shades virtually, watch tutorials, and learn about ingredients.

STAY INFORMED ALWAYS.

Opt-in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.

TRACK YOUR E.L.F. ORDER EASILY.

Review your order history, track deliveries, and use the store locator to find the nearest location for e.l.f. products.

SHARE THE E.L.F. LOVE.

Share your favorite makeup looks straight from the product page or virtual try-on page.

Level up! Stay updated on the latest in Roblox’s dynamic tycoon adventure—where you can unleash your creativity, make a difference, and become a force for good.

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app now, and we’ll see you there.

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